TRINTECH | Dallas, Texas
MARKETING & EVENTS SPECIALIST (OCT 2021 - PRESENT)
• Develop webinar email campaigns and scheduling in Marketo
• Support sales, managing marketing projects, organizing and coordinating all prospect and customer live and virtual events, and owning Trintech’s social media strategy.
• Ownership of Trintech’s social media strategy including copy writing, scheduling, and reporting
• Cross-functional project management with HR and Product Management (DEI campaigns, promotion job openings, Careers website, CSR website, etc.
• Generate leads, ensure information is accurate in campaigns, event contracts, presentations, and on social media
• Coordinate adding event and project information to website, as well as creating website landing pages for videos, infographics, blogs, etc.
WALTERS HOSPITALITY | Dallas, Texas
CHANNEL MARKETING MANAGER (JUNE 2018-APRIL 2021)
• Build brands and paid advertisements on social media as well as budget tracking for paid social ads
• Develop the social brand and online aesthetic for 24 venue locations
• Generate leads from multiple channels to achieve company sales goals
• Experience working with social media influencers for brand collaboration and promotional purposes
• Organized and ensured the success of promotional events and vendor representation at said events for 24 venue locations bi-annually
• Cultivating, planning, and organizing the company blog along with promotional photo and video shoots
• Assist with venue acquisition and re-branding initiatives (ranging from 3-4 acquisitions annually)
• Manage the paid advertising program and its continuous growth while maintaining vendor relationships for all locations
• Manage and implement the use of Net Promoter Score (NPS) and the guest experience improvement initiative
• Manage and grow the companies brand on Linkedin, Instagram, Facebook, SnapChat, Tik Tok, and Pinterest
• Tracking social media engagement and analyzing data sets to meet quarterly lead goals
ASSISTANT VENUE DIRECTOR (JAN 2018-JUNE 2018)
• Served as the direct supervisor for Sales and Event Coordinators and
developed their sales and operational performance
• Analyzed reporting tools to forecast revenue and identify upselling
opportunities to maximize revenue driven sales events and consultations
• Monitored and managed effective resolution of customer satisfaction issues
SALES AND EVENT COORDINATOR (APRIL 2017-JAN 2018)
• Ensured thorough planning and quality execution of events while managing
customer expectations throughout customer lifetime
• Managed and directed in-house event staff and external vendors to maintain
positive guest experience and satisfaction
• Contributed $450,000 in revenue in first fiscal year
BorrowWorks | Fort Worth, Texas
MARKETING ASSISTANT (OCT 2016-MARCH 2017)
• Assistant to the VP of Marketing
• Sorting and organizing the incoming loan data, google analytics, email clicks, and reworking emails to make them more appealing for the next advertisement rollout.
P R O F E S S I O N A L E X P E R I E N C E
S K I L L S
E D U C A T I O N
• Copywriting
• Social Media Applications and Planning Platforms
• Content Management Systems
• Microsoft Office Applications
• Customer Experience Platforms
• Project Management Systems
• Texas State University • 2012-2016
Bachelor in Business Administration | Marketing